There are countless tools and sites out there to help optimize your social media presence. I want to share one that offers a great solution to a very common problem. The problem How often have you logged onto Twitter and seen people in your feed posting links to their Instagram pics? Probably pretty often. And […]
Today is the day Marty McFly traveled to in Back to the Future II. #BackToTheFuture is trending on Twitter and Facebook. Several GOP presidential hopefuls (Carly Fiorina and Senator Marco Rubio) released ads based on the sci-fi comedy classic. And plenty of brands are trying to make sure that their products are part of the story. […]
Recently I went into Madison Sourdough (on Willy St. on the Near East side). Great restaurant, amazing bread (obviously!). For those who haven’t been, it’s a pretty simple ordering process: you walk in, order at the counter, get a table number and then they bring your food to you. Nothing novel or groundbreaking. But their […]
Say it ten times: “if it didn’t happen on social media, it didn’t happen.” Then say it a few more times, just for good measure. Make sure it’s fully ingrained. Then incorporate this simple lesson into your digital strategy. If it didn’t happen on social media, it didn’t happen.
Some things in our lives are simply too big for lower case letters. We should write that “my mom is great,” but just can’t help but afford her the respect of that capital M. “The President has arrived” isn’t correct, but it just feels right. For many years, I have awarded social media an honor it seemed to deserve. […]
People often ask how they can get new followers on social media. There are many shortcuts and tricks. But as with most things in life, the things worth having are worth earning. Buying followers from Facebook farms will not help you, your organization or your brand. It will actually hurt you and your ability to […]
This Sunday, Wisconsin Governor Scott Walker will follow the lead set by so many American presidential hopefuls before him by visiting Israel. He’s not bringing press with him. Apparently he’s not going to talk — he’s going to listen. According to a campaign spokesperson, Walker is “interested in hearing firsthand Israel’s concerns about the future of […]
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