what is bluesky - step up your social - social media podcast

Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand?

In this episode of Step Up Your Social, we dive into what it is, who it’s for, tools to check out and a whole lot more. Read more

wisconsin state representative francesca hong and nada elmikashfi came on Hello Merge Tag to talk about representation in the digital age.

In this episode, I’m joined by Wisconsin State Representative Francesca Hong and her Chief of Staff, Nada Elmikashfi.

Full disclosure: I have the pleasure of serving as Rep Hong’s digital director.

But even if I didn’t, I’d be tuned in. They are two of the strongest progressive voices currently active in Wisconsin politics. Read more

Sarah Keyeski (Wisconsin State Senator) and Emily Tseffos (Wisconsin State Assembly Candidate) came on the pod to talk about using social media to bring a field program to life.

Sarah Keyeski is a mental health care provider, a mom and this past cycle, she was a first-time political candidate. She ran for State Senate in Wisconsin against an incumbent who’s been an elected official in her community since 1991 — and Sarah won! Read more

What’s the difference between reach and impressions… and other digital marketing terms worth understanding.

Digital marketing, like every other industry, comes with its own set of acronyms and terms to navigate, wade through and try to make sense of. While at first glance it might feel overwhelming, understanding the language of digital marketing is important, if you want to succeed at… digital marketing! Read more

 

Hello Merge Tag: Progressive Digital Organizing In A Red State, with Beth Thorpe, Digital Director for Colonel Pam Stevenson, candidate of Kentucky Attorney General

Beth Thorpe is a Kentucky Digital Communications Strategist. She refers to herself as the KY Digital Director. She’s worked a ton of races throughout the bluegrass state, ranging from legislative and judicial to statewide campaigns. She focuses on digital and social media strategy, content, and targeting; as well as digital organizing and training for campaign and progressive advocacy organizations. Read more

Hello Merge Tag Ep 2 - Using Digital Communities to Move Beyond the Transactional With Myles Bugbee

In this episode of Hello Merge Tag, we checked in with Myles Bugbee, a digital strategist with decades of experience in the field.

He’s worked with numerous campaigns, agencies and advocacy organizations, including a stint as the National Digital Director at For Our Future and as the Digital Director for Senator Jon Tester’s 2018 reelection campaign. Read more

If your social media engagement is down, you’re not alone!

Social media is an amazing tool to reach new people. But never forget, social media is rented land.

Keep posting to your social channels, but also those social media channels to grow on real estate that you own. Read more

 

 

Screenshot from Ben & Jerry's values & mission page of their three core values.

Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general.

Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world.

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This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.

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Social Media Podcast, Step Up Your SocialStep Up Your Social Ep. 5

Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process?

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