Checking in with Joe Gallina of Call To Activism | Hello Merge Tag Ep. 29

Joe Gallina is an attorney and the founder of Call to Activism, a digital media organization dedicated to countering MAGA rhetoric and advocating for democracy, transparency, and justice.

On the day of Donald Trump’s inauguration in 2017, Gallina left his legal career to commit fully to this mission.

Through Call to Activism, he has built a massive social media presence across Twitter, Bluesky, Facebook, TikTok, and Instagram—reaching over 3.1 million followers and generating more than 3 billion views annually.

His work focuses on informing and engaging the public on critical political issues through viral content and strategic storytelling.

In this episode, we discussed:

• His process for creating high-impact digital content
• Why storytelling beats raw facts and statistics in political messaging
• How to create digestible content that reaches a wide audience
• How he and his team have scaled Call to Activism across multiple platforms
• Tactical tips for growing your own social media presence
• What’s working right now on each major platform
• His approach to moving people from online engagement to real-world action
• An unexpected reason you shouldn’t engage with trolls
• How showing up at the right moment can create viral political moments
• Why elected officials and candidates should collaborate with digital creators to amplify their message
• What the right is doing well in digital strategy—and what the left should learn from it
• And so much more!

This episode is packed with insights for activists, content creators, and anyone looking to make an impact in the digital space.

Listen to our full conversation right here or wherever you stream podcasts.

Find all episodes at HelloMergeTag.com or wherever you stream podcasts.

Links

Find Call To Activism on Bluesky, Twitter, TikTok, Facebook and Instagram.

You can email them at calltoactivism@gmail.com.

Episode with Ashwath Narayanan about investing in creators

Big thanks to our sponsor Civic Shout. Learn more about the great work they’re doing to help Democratic campaigns and progressive nonprofits build their lists ethically at civicshout.com/partners.