Gina Keller is a digital organizing veteran, with a passion for driving progressive causes forward through the power of social media. Her journey in this field began in 2016 when she embarked on a mission to grow platforms for progressive movements, one social media platform at a time.
She has since grown channels at serious scale, surpassing a million total followers across her platforms.
She went on to co-found Distill Social, an independent media nonprofit based in Michigan. With a focus on effectively messaging to millennials, Gen Z, and disengaged voters through social media, Distill Social serves as a vehicle for driving meaningful change in the digital age.
Gina uses TikTok, amongst other tools and platforms to help raise awareness and move the needle for non-profits and grassroots organizations.
Gina and Distill Social launched their account just 18 months ago. But in that time, they’ve wracked up almost 90k followers, millions of likes and tens of millions of views.
Throughout our conversation, we covered:
- Best practices on growing your audiences
- What sets TikTok apart from other social media channels
- The benefits of going local
- The dos and don’ts for running ads on the platform (while political campaigns cannot run ads, advocacy orgs can!)
- Tips and tricks for finding trending content
- And so much more!
And wait until you hear her incredible story about using TikTok to promote events and mobilize her community. The numbers are literally mindblowing 🤯!
Listen to the episode right here, or wherever you stream podcasts.