Likes On Social Media Are Free | Step Up Your Social Ep 21
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.
If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!
Listen to the full episode here or wherever you stream podcasts. And scroll down for a full episode transcript.
FULL EPISODE TRANSCRIPT
I wrote a version of this post 5 years ago. It’s just as true today as it was then . So I wanted to share it with you, my podcast listeners.
On Friday night — five years ago — I went to see a Grammy winning bluegrass legend wow his crowd with songs spanning his 40+ year career.
Because I’m both a bluegrass nerd and a social media nerd, I streamed one of his songs via Facebook Live.
It was late on a weekend night and it didn’t get a lot of views in real time. But over the next 36 hours or so, it was watched a few dozen times. (And now I can go back and rewatch the band anytime I want on my personal Facebook page!) But truth be told, by Sunday night, I wasn’t thinking about the video anymore than I was about the drive to and from the show.
But then Monday morning, something interesting happened — my video was “liked” by the bluegrass legend it featured.
Now let’s be clear: I don’t think that this artist liked the post himself (although he might have). More likely it was a member of his marketing or management team.
But the notification that he had liked my video popped up, and I have to be honest — I got excited. Like, more excited than I probably should have.
I work in social media for a living. I know how this works. I know he probably has some marketing agency liking positive mentions of him online. But you know what: it still got its intended effect out of me!
Having him like my video felt like getting a high five or a quick hello from a bluegrass legend.
Does that digital high five mean that we are suddenly best friends? Of course not.
Does it mean I can suddenly shred on the mandolin like he can? I wish!
Am I still excited enough that it happened that I immediately wanted to tell all my friends about it? Yup.
Liking that post cost him and his team literally nothing. Yet it added to my excitement about the show and about the artist overall.
Social media serves many roles, not least of which is customer service and community relations.
Think about yourself as a movie star. When you walk down the street, people are going to recognize you. You can’t stop and have lunch with every fan. You can’t even stop and take a picture with them all or you’d never get anywhere. But you can nod and smile to everyone who waves at you.
That’s what a “like” is on social media — it’s a head nod from a celebrity. It doesn’t suddenly make you best friends or ensure that they will buy your product/go see your next movie/buy your upcoming album. But it shows the fans that you are real, and that you respect them as people, not just as consumers. And it only takes as much time to create that connection as you need to give a single click of your mouse or tap on your phone.
If someone posts about you or your business online, respond. Or at the very least, smash that like button.
If they write you a review, thank them (or address any concerns as needed). But at the very least, like their post and let them know you see them and you appreciate them.
If you see a celebrity on the street, and you wave at them, you are going to tell your friends one of two stories:
“Oh my goodness, I just say this famous person on State Street. It was so cool!”
*** OR ***
“I just saw this famous person on State Street. He was kind of a jerk.”
You’re the celebrity. Which would you prefer?
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