Today is the day Marty McFly traveled to in Back to the Future II. #BackToTheFuture is trending on Twitter and Facebook. Several GOP presidential hopefuls (Carly Fiorina and Senator Marco Rubio) released ads based on the sci-fi comedy classic. And plenty of brands are trying to make sure that their products are part of the story. […]
Recently I went into Madison Sourdough (on Willy St. on the Near East side). Great restaurant, amazing bread (obviously!). For those who haven’t been, it’s a pretty simple ordering process: you walk in, order at the counter, get a table number and then they bring your food to you. Nothing novel or groundbreaking. But their […]
A little while back, Facebook added a new feature for brand pages: the call-to-action. It is a simple button, next to “Like” on your cover photo. Setup is extremely simple. Go to any brand page for which you are an admin. If you have not yet set one up, you will see this: When you […]
UPDATE: Since writing this post, Facebook has renamed this folder the “other” folder. Ever bump into an old friend and have them admonish you for not returning their Facebook message? Maybe you were busy and forgot to respond. Maybe you were busy and willfully didn’t respond. Or maybe, Facebook sent their message to your spam folder and you […]
Ready to tell your story in 30 seconds? You should be. Do you own a business? Work in sales? Have a cause for which you want people to volunteer or give money? Maybe you are in a band or have an upcoming art show? If there is any capacity in your life that involves sharing […]
Say it ten times: “if it didn’t happen on social media, it didn’t happen.” Then say it a few more times, just for good measure. Make sure it’s fully ingrained. Then incorporate this simple lesson into your digital strategy. If it didn’t happen on social media, it didn’t happen.
Some things in our lives are simply too big for lower case letters. We should write that “my mom is great,” but just can’t help but afford her the respect of that capital M. “The President has arrived” isn’t correct, but it just feels right. For many years, I have awarded social media an honor it seemed to deserve. […]
This is a current Dr. Pepper display, in the entranceway at the Hy-Vee on East Washington Ave. Simply using cases of Dr. Pepper (red) set against cases of Diet Dr. Pepper (white), they found a really creative way to show their Wisconsin pride. They didn’t need special bottling or a massive banner; they simply incorporated […]
Whether your Facebook feed is made up mostly of your friends and family, organizations you support or businesses you like, chances are these days it’s full of lots of video. That’s not surprising. Facebook users are posting almost twice as much video to Facebook these days as as they did last year! In any given scroll […]
Enough F*#%ing Profanity! An engaged brand page on Facebook is a wonderful thing, it is a sign that people are engaging with you and your brand. They want to comment on your posts and share their thoughts about your content. It’s a positive sign that you are getting into their feeds. But an engaged page […]
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
OKLearn more×We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Terms and Conditions