You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]
Step Up Your Social Ep. 5 Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process? In this episode, we cover two inter-related topics: the importance of […]
If you run ads on Facebook without first building quality audiences, it’s like you’re standing in the street, throwing expensive flyers in the air, and hoping for the best. Facebook offers you the opportunity to microtarget based on tons of different factors. In this episode, we talk about the importance of microtargeting. We will also […]
“Stories” are the Facebook response to Snapchat — fun, quirky bits of content that disappear after 24 hours. Throughout the Facebook Universe — WhatsApp, Instagram, Facebook and Messenger, people are currently sharing over a billion stories every day! Instagram Stories alone has over 400 million daily active users — more than twice as many as […]
In episode 2 of #StepUpYourSocial, we tackle the important subject of Twitter lists. One common complain about Twitter is that the platform can feel chaotic. Twitter lists are how you make order out of that chaos. They serve as an amazing listening tool, whether or not your brand is active on Twitter. Throughout the episode […]
That’s right! I’ve started a podcast. It’s called Step Up Your Social and it’s intended to provide quick, actionable tips to help you master your social media. I plan on making these all “flash episodes,” around 10 minutes long or less. That way you can hop in, learn something quick and get right back to work! Have […]
Wisconsinites went to the polls on Tuesday In droves. The final results of the election though do not fully reflect the will of the people. There were five statewide races: Governor (with Lt. Gov on the same ticket), US Senator, Attorney General, Treasurer and Secretary of State. Democrats won all five races. This is the […]
If you work with people, you should have a photo/media library. Period. Taking pictures of your customers/fans/community will help you tell your story in real time. It will also help ensure you have great content to use for years to come. There’s no shortage of stock photography on the internet, but none of it has your team […]
Update: As of October 2020, Facebook has done away with Facebook Notes. —— Getting Started With Facebook Notes Ever wanted to spice up your Facebook post, but didn’t know how? With a Facebook Note, you can add a cover photo, as well as pictures and GIFs throughout your posts.You can also format your text […]
If you have tuned out this news completely for Memorial Day weekend, congratulations! If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life). The parents are being given […]
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
OKLearn more×We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Terms and Conditions